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Merchandising sociale: il vaso di Pandora della telenovela brasiliana
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ISBN10: 6207231481
ISBN13: 9786207231485
Publisher: Edizioni Sapienza
Published: Mar 6 2024
Pages: 128
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786207231485
Publisher: Edizioni Sapienza
Published: Mar 6 2024
Pages: 128
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
Il vaso di Pandora è un mito greco in cui gli dei misero in un vaso tutte le disgrazie del mondo, come guerre, discordie e malattie del corpo e dell'anima. Tuttavia, sul fondo del vaso c'era anche un unico dono: la speranza. Lo scopo di questo lavoro era quello di tracciare un'analogia tra questo mito e la televisione. Parleremo quindi del merchandising sociale nelle soap opera brasiliane, analizzandolo come strategia di comunicazione sociale. Per farlo, è stato necessario conoscere un po' la storia della televisione brasiliana e, soprattutto, studiare il suo discorso e i possibili effetti sul comportamento degli spettatori di questo potente mezzo di comunicazione di massa nel suo prodotto più redditizio: la telenovela. Si tratta di un viaggio attraverso l'universo della televisione, gli effetti e il coinvolgimento delle sue trame nella routine degli spettatori brasiliani.
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