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Marketing Olistico: Una visione più completa del marketing che abbraccia davvero il tuo business
Paperback
Publisher: Independently Published
Published: Aug 15 2025
Pages: 112
Weight: 0.26
Height: 0.27 Width: 5.00 Depth: 8.00
Language: Italian
Il marketing sta cambiando. Non basta più vendere un prodotto o un servizio: bisogna creare esperienze, relazioni autentiche e valore condiviso. Marketing Olistico è la guida pratica e strategica per chi vuole costruire un brand capace di unire performance e umanità , tecnologia e creatività , dati e intuizione.
Frutto dell'esperienza di Vincenzo Barbagallo, esperto di digital marketing, comunicazione strategica e posizionamento di marca, questo libro integra strumenti del marketing tradizionale con approcci innovativi: neuromarketing, storytelling, branding esperienziale, intelligenza artificiale e strategie di contenuto.
Scoprirai come:
Creare un'identità di marca coerente e memorabile.
Comunicare in modo autentico, differenziandoti dalla concorrenza.
Integrare canali online e offline in una strategia sinergica.
Usare neuroscienze, creatività e dati per guidare decisioni e campagne.
Coltivare relazioni di fiducia durature con il tuo pubblico.
Marketing Olistico è più di un manuale: è un invito a guardare il business come un ecosistema, in cui ogni azione influenza la percezione e il valore del brand.
Per imprenditori, professionisti e marketer che vogliono lasciare un segno.
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