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L'influenza della motivazione nei viaggi in crociera
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ISBN10: 6203226831
ISBN13: 9786203226836
Publisher: Edizioni Sapienza
Published: Feb 28 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786203226836
Publisher: Edizioni Sapienza
Published: Feb 28 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Italian
Ogni anno milioni di vacanzieri si concedono una vacanza in crociera e quasi un terzo di essi sono turisti senior. Questo studio esamina le motivazioni che spingono a fare una vacanza in crociera e il processo decisionale di questo particolare segmento. Considerando l'ampia portata della letteratura sulla segmentazione del mercato e sugli studi motivazionali, lo scopo di questo studio è identificare quali fattori motivazionali influenzano il processo decisionale delle persone anziane riguardo ai viaggi in crociera.
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