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L'applicazione del marketing esperienziale nel settore alberghiero di lusso
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ISBN10: 6630362225
ISBN13: 9786630362220
Publisher: Edizioni Sapienza
Published: Sep 24 2026
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786630362220
Publisher: Edizioni Sapienza
Published: Sep 24 2026
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
Questo studio esplora in modo approfondito le dimensioni dell'esperienza del cliente nel settore alberghiero di lusso, attraverso l'analisi di un hotel internazionale di lusso a cinque stelle, situato in una località balneare di alto livello. Si basa inoltre su un quadro concettuale e teorico approfondito della tematica, arricchito da un'immersione analitica e stimolante nell'universo degli hotel di lusso. La ricerca empirica è stata condotta nel 2018.
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