I Nuovi Pavlov: Ipnotizzati dall'algoritmo, addestrati al clic
Paperback
Addiction & RecoveryGeneral Sociology
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Publisher: Independently Published
Pages: 106
Weight: 0.34
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Italian
I NUOVI PAVLOV
Ipnotizzati dall'algoritmo, addestrati al clic
di Leonardo Pepe
SINOSSI
Non sei un utente: sei un organismo condizionato.
Ogni notifica è il campanello. Ogni like è la crocchetta di dopamina. Ogni scorrimento di pollice sullo schermo è il riflesso incondizionato di una cavia addestrata a salivare dentro una gabbia di vetro e silicio.
In questo saggio crudo, spietato e privo di qualsiasi anestesia consolatoria, Leonardo Pepe squarcia la finzione del libero arbitrio digitale per mostrare la realtà per quella che è la società contemporanea ha ingegnerizzato la regressione dell'essere umano a cavia da laboratorio. Abbiamo barattato la densità del pensiero, la sovranità del tempo e la profondità del silenzio con una matrice di persuasione invisibile, progettata a tavolino per tenerci docili, perennemente reattivi e costantemente affamati.
I Nuovi Pavlov non si limita a criticare la tecnologia: anatomizza un vero e proprio addestramento comportamentale di massa. L'algoritmo non soddisfa i tuoi desideri, li programma; non legge la tua mente, la svuota per riempirla di stimoli pre-calcolati. Dalla dipendenza da micro-ricompense alla mercificazione dell'ansia quotidiana, l'autore smantella l'illusione di una tecnologia neutrale, mettendo a nudo il meccanismo con cui l'economia dell'attenzione estrae valore economico direttamente dalle nostre nevrosi.
Questo non è un bonario manuale di disintossicazione digitale per anime candide. È una chiamata al sabotaggio interiore. Una diagnosi affilata come una lama che non rassicura, ma punge; che non offre ricette facili, ma pretende una presa di coscienza sanguigna. L'unica opzione rimasta per smettere di rispondere al campanello e tornare, finalmente, a essere umani.
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