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Guida Al Luxury Retail: Startegie, retail, vendita e carriera nel settore del lusso
Paperback
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Publisher: Independently Published
Pages: 234
Weight: 1.22
Height: 0.49 Width: 8.50 Depth: 11.00
Language: Italian
Vuoi entrare nel mondo del Luxury Retail e costruire una carriera nel settore del lusso?
Il Luxury Retail è uno dei settori più selettivi, affascinanti e competitivi al mondo. Non basta amare la moda, conoscere i brand o desiderare di lavorare in boutique: per diventare credibili servono metodo, cultura del settore, presenza professionale, capacità relazionale e comprensione reale delle dinamiche di vendita, servizio e carriera.
Guida al Luxury Retail nasce per accompagnare studenti, candidati, Sales Advisor, Client Advisor, Store Manager e professionisti del settore in un percorso chiaro, concreto e strutturato.
Questo libro non si limita a raccontare il lusso dall'esterno. Spiega come funziona davvero il Luxury Retail: la boutique come spazio di marca, l'esperienza cliente, il clienteling, i KPI, la vendita discreta, la gestione dei reclami, la leadership, i top client, il post-vendita, le geografie internazionali del settore e i percorsi di crescita professionale.
Attraverso 42 capitoli, il volume offre una visione completa del settore: dalle origini del lusso alla nascita delle maison, dalla filosofia del Luxury Retail ai ruoli in boutique, dalle tecniche di vendita alla costruzione della relazione con il cliente, fino alle competenze necessarie per entrare, crescere e distinguersi.
Il libro include anche 10 case study operativi dedicati ad alcune delle maison e location più iconiche del mondo luxury, tra cui Dior 30 Montaigne, Hermès 24 Faubourg, Cartier Rue de la Paix, Louis Vuitton Summer Resorts, Chanel Saint-Tropez, Cannes, Dubai Mall Fashion Avenue, Ginza Tokyo, Gucci Garden e Bulgari Hotels & Resorts.
All'interno troverai:
- le basi culturali e professionali del Luxury Retail;
- le competenze richieste per lavorare in boutique;
- il ruolo di Sales Advisor, Client Advisor, Store Manager e Retail Manager;
- tecniche di vendita, clienteling e customer experience;
- KPI, performance, leadership e gestione del team;
- strategie per affrontare colloqui e costruire una carriera;
- case study internazionali e una bibliografia ragionata.
Guida al Luxury Retail è pensata per chi vuole prepararsi seriamente a entrare nel settore, migliorare il proprio livello professionale o consolidare una carriera in boutique.
Un manuale pratico, completo e autorevole per capire le regole del Luxury Retail, sviluppare una mentalità professionale e costruire un percorso credibile in un settore dove dettaglio, eleganza, relazione e competenza fanno davvero la differenza.
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