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Fattori di spinta e di attrazione per il turismo medico verso la decisione di acquisto
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ISBN10: 6207940539
ISBN13: 9786207940530
Publisher: Edizioni Sapienza
Published: Aug 13 2024
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786207940530
Publisher: Edizioni Sapienza
Published: Aug 13 2024
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Italian
La globalizzazione, la semplicità di ottenere informazioni e la facilità di viaggiare hanno eliminato i confini tra i Paesi. Questo ha portato a un aumento del bisogno di strutture sanitarie rapide e accessibili. L'Indonesia ha una vasta area che ancora non dispone di strutture sanitarie adeguate in alcune zone. L'economicità dei biglietti aerei per le destinazioni dei Paesi vicini, la buona reputazione sanitaria, la distanza più ravvicinata e la facilità di linguaggio accrescono l'interesse dei cittadini indonesiani per i viaggi e il turismo medico nei Paesi vicini. Per scoprire in che misura i fattori che influenzano la decisione di una persona di effettuare turismo medico in Malesia è stato realizzato un libro basato sui risultati della ricerca per l'assegnazione finale della laurea applicata al turismo dal titolo FATTORI DI SPINTA E DI SPINTA PER IL TURISMO MEDICO E LA DECISIONE DI ACQUISTO PER I TURISTI INDONESIANI (STUDIO DI CASO: ALL'OSPEDALE GLENEAGLES DI PENANG, MALAYSIA).
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