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Fascismi in Vetrina: Pubblicita E Modelli Di Consumo Nel Ventennio E Nel Terzo Reich
Paperback
Series: I Libri Di Viella, Book 446
General Political ScienceGeneral Sociology
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ISBN13: 9791254692967
Publisher: Viella
Published: Jan 1 2023
Pages: 324
Weight: 1.77
Language: Italian
Publisher: Viella
Published: Jan 1 2023
Pages: 324
Weight: 1.77
Language: Italian
L'abile uso dei media e della propaganda rappresenta una delle caratteristiche piu evidenti dell'era fascista e nazista. Finora la storiografia si e concentrata prevalentemente sul lato politico di questa storia, tralasciando la cosiddetta propaganda commerciale, la pubblicita, che nell'arco degli anni Trenta venne a costituire uno degli elementi chiave della strategia del consenso di entrambi i regimi. Attraverso un misto di terrore e seduzione, i totalitarismi reclutarono ampi settori dell'industria pubblicitaria per fabbricare una visione distintamente fascista di (futura) prosperita da proiettare sulle masse di aspiranti consumatrici e consumatori. Basandosi su approfondite ricerche d'archivio in Italia, Germania e negli Stati Uniti, questo studio propone una sostanziale reinterpretazione del rapporto tra fascismi e consumi, sfatando cosi il mito della natura imprescindibilmente democratica delle societa dei consumi.
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