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Educare Attraverso l'Intrattenimento
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ISBN10: 6206937690
ISBN13: 9786206937692
Publisher: Ed Notre Savior
Pages: 132
Weight: 0.45
Height: 0.31 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786206937692
Publisher: Ed Notre Savior
Pages: 132
Weight: 0.45
Height: 0.31 Width: 6.00 Depth: 9.00
Language: Italian
L'intrattenimento può essere utilizzato per promuovere la salute. Questo libro tratta di un tipo di intrattenimento che ruota attorno a tre personaggi: il personaggio negativo, il personaggio di transizione e il personaggio positivo. Questa strategia è particolarmente efficace in un contesto in cui i programmi e le pubblicazioni sulla salute non attirano l'attenzione del pubblico. Questo perché seguono uno schema lineare basato sul principio comportamentista di stimolo-recitazione. Di fronte a questa situazione di quasi indifferenza da parte della popolazione target, l'autore propone l'intrattenimento come approccio in grado di produrre un cambiamento comportamentale negli individui.
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