Sign-In
Cart
Digital: Dalla definizione di strategie all'interazione con la community: tecniche, consigli pratici e risorse per dominare l'arte della gestione dei
Paperback
Business GeneralGeneral Computers
Publisher Price: $27.97
Publisher: Miriam Fancelli
Published: Nov 20 2023
Pages: 250
Weight: 0.75
Height: 0.53 Width: 6.00 Depth: 9.00
Language: Italian
Digital: La Guida Completa al Social Media Management emerge come un compendio essenziale per chiunque, dai neofiti del settore ai professionisti affermati nel campo del Social Media Management. Nel corso delle sue pagine, il libro esplora meticolosamente ogni aspetto di questo settore in rapida evoluzione, fornendo un'analisi approfondita e una guida pratica su come navigare con successo nel vasto e a volte turbolento oceano dei social media.
Il testo svela, con chiarezza e precisione, le strategie, le tecniche e gli approcci necessari per creare, gestire e ottimizzare efficacemente la presenza di un brand o un'entità sui canali di social media. Navigare nel Digital non si limita solo a esplorare le dinamiche di piattaforme popolari come Facebook, Instagram, LinkedIn e Twitter, ma si spinge oltre, sondando le acque dei canali emergenti e esplorando come essi possono essere tessuti in modo produttivo nella tela complessiva di una strategia di social media.
Dal profiling aziendale, passando per la creazione e la distribuzione di contenuti coinvolgenti, fino alla gestione della community e l'analisi delle metriche, il libro sviscera ogni tematica con una lente d'ingrandimento, offrendo insight preziosi e pratiche consigliate adatte sia al contesto B2B che B2C. L'opera esamina criticamente diversi case studies, offrendo al lettore una visione chiara delle potenziali sfide e opportunità che si possono presentare e proponendo soluzioni strategiche e tattiche da implementare.
Inoltre, il libro non trascura l'importanza della formazione continua e dello sviluppo professionale nel campo, suggerendo percorsi e risorse per mantenersi aggiornati e competitivi nel panorama digitale attuale. L'attenzione si posa anche sugli aspetti legali e etici della professione, offrendo una guida chiara su come navigare tra le normative e le leggi che regolamentano l'utilizzo dei social media a scopo aziendale.
Un altro punto di forza di Navigare nel Digital è la sua capacità di integrare teoria e pratica, offrendo non solo una panoramica delle conoscenze attuali nel campo ma anche fornendo strumenti, consigli pratici, e risorse utili per l'applicazione diretta di queste conoscenze nel mondo reale del lavoro del Social Media Manager.
In ultima analisi, il testo si presenta come una guida sia per chi è agli albori della carriera nel settore del social media management e desidera costruire una solida base di conoscenze e competenze, sia per i veterani del settore che cercano nuove prospettive e approfondimenti su temi avanzati. È una lettura imprescindibile per chiunque desideri non solo tenere il passo con, ma anche anticipare e plasmare il futuro del paesaggio dei social media.
Also from
Fancelli, Miriam
Also in
General Computers
All Data Are Local: Thinking Critically in a Data-Driven Society
Loukissas, Yanni Alexander
Paperback
Comptia Network+ Certmike: Prepare. Practice. Pass the Test! Get Certified!: Exam N10-008
Chapple, Mike
Zacker, Craig
Paperback
Interactive Theorem Proving and Program Development: Coq'art: The Calculus of Inductive Constructions
Castéran, Pierre
Bertot, Yves
Hardcover
R for Data Science: Import, Tidy, Transform, Visualize, and Model Data
Grolemund, Garrett
Wickham, Hadley
Paperback
The Reverse Centaur's Guide to Life After AI: How to Think about Artificial Intelligence--Before It's Too Late
Doctorow, Cory
Paperback
The Agi Chronicles: The Inside Story of the Race to Create an Artificial Superintelligence
Roose, Kevin
Hardcover
Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
Kleppmann, Martin
Riccomini, Chris
Paperback
The Year in Tech, 2027: The Insights You Need from Harvard Business Review
Review, Harvard Business
Davenport, Thomas H.
Chamorro-Premuzic, Tomas
Paperback
AI for Good: How Real People Are Using Artificial Intelligence to Fix Things That Matter
Tyrangiel, Josh
Hardcover
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Yudkowsky, Eliezer
Soares, Nate
Hardcover
Human Raised: Nurturing Connection, Curiosity & Lifelong Learning in the Age of AI
Suskind, Dana, MD
Hardcover
The Eureka Machine: Why AI Is the Key to Unlocking a New Era of Scientific Discoveries
Socher, Richard
Hardcover
Hbr's 10 Must Reads on AI (with Bonus Article How to Win with Machine Learning by Ajay Agrawal, Joshua Gans, and AVI Goldfarb)
Davenport, Thomas H.
Iansiti, Marco
Review, Harvard Business
Paperback
The Year in Tech, 2026: The Insights You Need from Harvard Business Review
Webb, Amy
Review, Harvard Business
Anthony, Scott D.
Paperback
CompTIA Network+ Certification All-in-One Exam Guide, Ninth Edition (Exam N10-009)
Weissman, Jonathan S.
Paperback
The AI Con: How to Fight Big Tech's Hype and Create the Future We Want
Bender, Emily M.
Hanna, Alex
Hardcover
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience
Cole, Jesse
Paperback
Generative Ai: The Insights You Need from Harvard Business Review
Review, Harvard Business
Mollick, Ethan
Cremer, David De
Paperback
A Giant Leap: How AI Is Transforming Healthcare and What That Means for Our Future
Wachter, Robert
Hardcover
AI Literacy in Any Class: Preparing Students to Thrive in an AI Future in Any Grade Level or Content Area
Miller, Matt
Paperback
Obsolete: The AI Industry's Trillion Dollar Race to Replace Us--And How to Stop It
Lovely, Garrison
Paperback
Fundamentals of Data Engineering: Plan and Build Robust Data Systems
Reis, Joe
Housley, Matt
Paperback
Love Machines: How Artificial Intelligence Is Transforming Our Relationships
Muldoon, James
Hardcover
Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence
Crawford, Kate
Paperback
AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell the Difference
Kapoor, Sayash
Narayanan, Arvind
Paperback
AI with Intention: Principles and Action Steps for Teachers and School Leaders
Frontier, Tony
Paperback
Python Crash Course, 3rd Edition: A Hands-On, Project-Based Introduction to Programming
Matthes, Eric
Paperback
AP Computer Science Principles Premium, 2027: 6 Practice Tests + Comprehensive Review + Online Practice
Reichelson, Seth
Paperback
An Illustrated Guide to AI Agents: Concepts and Code for Building Agents with Llms, Tools, and Memory
Grootendorst, Maarten
Alammar, Jay
Paperback
Hbr's 10 Must Reads on Artificial Intelligence, Updated and Expanded (Featuring How AI Can Help Managers Think Through Problems by Elisa Farri and Gab
Agrawal, Ajay
Review, Harvard Business
Davenport, Thomas H.
Paperback
The Thinking Machine: Jensen Huang, Nvidia, and the World's Most Coveted Microchip
Witt, Stephen
Hardcover
CompTIA Tech+ Certification All-in-One Exam Guide, Third Edition (Exam FC0-U71)
Wempen, Faithe
Paperback
Hands-On Machine Learning with Scikit-Learn and Pytorch: Concepts, Tools, and Techniques to Build Intelligent Systems
Géron, Aurélien
Paperback
The Black Swan: Second Edition: The Impact of the Highly Improbable: With a New Section: On Robustness and Fragility
Taleb, Nassim Nicholas
Paperback
Guilty Pleasure: The Pornification of the Internet, the Economy, and Everything Else
Nilsson, Patricia
Hardcover
Embedded Systems with ARM Cortex-M Microcontrollers in Assembly Language and C: Fourth Edition
Zhu, Yifeng
Paperback
We Are as Gods: A Survival Guide for the Age of Abundance
Diamandis, Peter H.
Kotler, Steven
Hardcover
Artificial Intelligence: A Guide for Thinking Humans (with a New Preface)
Mitchell, Melanie
Paperback
AP Computer Science a Premium, 13th Edition: Prep Book with 6 Practice Tests + Comprehensive Review + Online Practice (2026)
Carman, Chris
Teukolsky, Roselyn, M. S.
Paperback
Hands-On Large Language Models: Language Understanding and Generation
Alammar, Jay
Grootendorst, Maarten
Paperback
Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI
Daugherty, Paul R.
Wilson, H. James
Hardcover
Fundamentals of Software Architecture: A Modern Engineering Approach
Richards, Mark
Ford, Neal
Paperback
Power and Prediction: The Disruptive Economics of Artificial Intelligence
Gans, Joshua
Goldfarb, Avi
Agrawal, Ajay
Hardcover
The Empty Center: Permission, Connection, and What We Build When the Future is Uncertain
Drumwright, Hayes
Hardcover
The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Turow, Joseph
Hardcover
Tubes: A Journey to the Center of the Internet with a New Introduction by the Author
Blum, Andrew
Paperback
Minecraft: Exploded Builds: Medieval Fortress: An Official Mojang Book
The Official Minecraft Team
Mojang Ab
Paperback
AI Projects with Raspberry Pi: High-Performance Artificial Intelligence for Robotics, Security, Home Automation, and Vision
Hattersley, Lucy
Jepson, Brian
Paperback
RHCSA Red Hat Enterprise Linux 10: Training and Exam Preparation Guide (EX200), Fourth Edition
Ghori, Asghar
Paperback
You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place
Shane, Janelle
Paperback
The Empty Center: Permission, Connection, and What We Build When the Future is Uncertain
Drumwright, Hayes
Paperback
The Coming Wave: Technology, Power, and the Twenty-First Century's Greatest Dilemma
Suleyman, Mustafa
Hardcover
Designing Machine Learning Systems: An Iterative Process for Production-Ready Applications
Huyen, Chip
Paperback
Site Reliability Engineering: How Google Runs Production Systems
Leng, Christof
Beyer, Betsy
Jones, Chris
Paperback
AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell the Difference
Narayanan, Arvind
Kapoor, Sayash
Hardcover
Artificial Intelligence All-In-One for Dummies
Massaron, Luca
Minnick, Chris
Mueller, John Paul
Paperback
The Death of Expertise: The Campaign Against Established Knowledge and Why It Matters
Nichols, Tom
Paperback
Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines
The Graphic Artists Guild
Paperback
The Devops Handbook, 2nd Edition: How to Create World-Class Agility, Reliability, & Security in Technology Organizations
Debois, Patrick
Kim, Gene
Humble, Jez
Paperback
The Return on AI: From Promise to Profit in the Age of Intelligent Business
Mittal, Ashwin
Sawhney, Mohanbir
Paperback
Minecraft: Roll for Adventure: The Temple of the Charged Creeper
Forbeck, Matt
Forbeck, Marty
Hardcover
Comptia A+ Complete Study Guide, 2-Volume Set: Volume 1 Core 1 Exam 220-1201 and Volume 2 Core 2 Exam 220-1202
Docter, Quentin
Buhagiar, Jon
Paperback
Navigeren door het labyrint: Een handleiding voor het beheer van data
Sebastian-Coleman, Laura
Paperback
AI for Educators: Learning Strategies, Teacher Efficiencies, and a Vision for an Artificial Intelligence Future
Miller, Matt
Paperback
What Is Intelligence?: Lessons from AI about Evolution, Computing, and Minds
Aguera Y. Arcas, Blaise
Paperback
R for Data Science: Import, Tidy, Transform, Visualize, and Model Data
Grolemund, Garrett
Cetinkaya-Rundel, Mine
Wickham, Hadley
Paperback
More Human: How the Power of AI Can Transform the Way You Lead
Hougaard, Rasmus
Carter, Jacqueline
Hardcover
Evals for AI Engineers: Systematically Measuring and Improving AI Applications
Shankar, Shreya
Husain, Hamel
Paperback