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Comunicazione Online per Strutture ricettive: Comunicare per apparire, coinvolgere, migliorare
Paperback
Publisher: Independently Published
Published: May 21 2026
Pages: 32
Weight: 0.12
Height: 0.09 Width: 6.00 Depth: 9.00
Language: Italian
Ho pensato di dedicare questo libro al meraviglioso mondo della Comunicazione digitale e vorrei offrire una panoramica iniziale su come gestire la propria offerta commerciale e comunicazione online, sia che si gestisca una struttura alberghiera sia extralberghiera.
Capire come riconoscere il proprio prodotto e target di riferimento, come comunicarlo al pubblico e quali risorse online utilizzare, senza tralasciare nessun dettaglio rientra tra i principali strumenti. Tutto il resto è fortemente legato all'offerta, ai servizi offerti interni o esterni, alla buona reputazione costruita nel corso del tempo.Realizzare quanto il marketing alberghiero sia fortemente collegato con il revenue management, dove l'uno aiuta a creare la domanda mentre l'altro ad ottimizzare i ricavi.
Con la realizzazione di questo terzo libro, vorrei offrire uno spunto a tutti coloro che sono entrati nel mondo del turismo o sono motivati ad entrarci e cercano una risorsa da cui partire per imparare quanto più possibile e correggere potenziali errori, sempre e solo al fine di ottimizzare il proprio lavoro quotidiano.
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