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Il commerciale del futuro: Storia, strategia, marketing, finanza e tecniche per essere competitivi nel mondo di domani
Paperback
Publisher: Independently Published
Published: Nov 28 2023
Pages: 406
Weight: 1.19
Height: 0.83 Width: 6.00 Depth: 9.00
Language: Italian
Tieni in mano un libro completo che abbraccia la storia, l'economia, la finanza e le strategie aziendali. Attraverso una narrativa coinvolgente, viaggia attraverso le dinamiche dell'economia umana, approfondendo il ruolo delle energie, della moneta e scrutando sia le crisi che le prospettive future.
Esplora l'organizzazione aziendale, concentrandoti sull'implementazione delle strategie competitive. Affronta il marketing, comprendendo il marketing esperienziale e l'importanza del brand. Tuffati nella finanza aziendale, approfondendo analisi finanziarie e nuove frontiere come la finanza etica o la finanza islamica.
Scopri il ruolo dell'Intelligenza artificiale, la potenza della blockchain nell'economia tradizionale e affronta la gestione avanzata delle vendite e dei dati. Infine, ottieni preziosi consigli sulla gestione del tempo così da massimizzare la tua efficienza e produttività .
PERCHÉ LEGGERLO?
Storia economica: lezioni dal passato per scenari futuri
Strategie e strumenti per una programmazione efficace
Basi di marketing, sia on-line che off-line
Tecniche e suggerimenti per una gestione aziendale etica e remunerativa
Approccio multidisciplinare alle innovazioni tecnologiche
Analisi delle competenze chiave per vendere nel mondo di domani PER CHI È QUESTO LIBRO?
Imprenditori, sia digitali che tradizionali
Manager e figure sales
Professionisti del marketing
Studenti e appassionati di economia e di business Matteo Recanatesi, classe 1983, è un ingegnere edile con la passione per il management. Attualmente iscritto all'Executive MBA della Bologna Business School, vanta una esperienza di oltre 15 anni nel marketing e nella gestione di reti commerciali e filiali estere, con focus prevalente nei campo dei macchinari industriali e dell'arredo casa.
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