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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Is online advertising permitted without the consent of those affected?

Is online advertising permitted without the consent of those affected?

Paperback

General Law

ISBN10: 6208889006
ISBN13: 9786208889005
Publisher: Our Knowledge Publishing
Published: Dec 22 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
The lawfulness of the use of personal data is newly regulated in the General Data Protection Regulation (GDPR). However, it remains unclear whether the consent of the data subjects is required for this or whether advertising is justified as a 'legitimate interest' for use in accordance with Article 6(1)(f) GDPR. To answer this question, the term 'direct marketing', which is frequently used but not defined by European legislators, is examined in more detail and an attempt is made to resolve the conflict between Article 6(1)(f) GDPR and Article 13 ePrivacy Directive.

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General Law