Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Iron Valley: A Football Story About Belief, Brotherhood, and Second Chances

Iron Valley: A Football Story About Belief, Brotherhood, and Second Chances

Simpson, Kenny

Paperback

Young Adult Nonfiction

ISBN13: 9798995341109
Publisher: Kenny Simpson
Published: May 15 2026
Pages: 430
Weight: 0.93
Height: 0.87 Width: 5.00 Depth: 8.00
Language: English
Most football stories are about winning. This one is about what happens before you ever earn the right to.

Iron Valley is a leadership novel set in the world of high school football, following a struggling program, a new head coach carrying his own unfinished past, and a group of young players learning what it means to stay when quitting would be easier.

Set in a small town where expectations are heavy and patience is thin, the story follows Coach Jack Mercer as he tries to rebuild more than a record. Wins come slowly. Losses leave marks. And belief has to be built long before it can be celebrated.

While football provides the backdrop, Iron Valley is not a playbook or a coaching manual. It's a character-driven story about leadership under pressure, culture building, accountability, and consistency - the kind of leadership that shows up in locker rooms, classrooms, families, and communities.

Written for: Coaches and leaders building culture under scrutiny. Players learning who they are before the outcome is decided. Parents and mentors supporting young people through pressure and expectation. Anyone who's ever tried to build something that can't be rushed.

From the author of 40+ coaching and leadership books (including 15 Amazon bestsellers), Iron Valley brings the philosophies behind years of real coaching experience to life through story.

Kenny Simpson does a magnificent job of encapsulating the pressures, downfalls and victories of high school football. - Barry Grooms, Hooten's Arkansas Football

As exciting as a two-minute drive in the fourth quarter of a Super Bowl. Don't miss it! - Carl Dueker, Author

Never have I read a work of fiction that was more real. - Chip Seagle, Coach

Also from

Simpson, Kenny

View All

Also in

Young Adult Nonfiction

View All