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Interpreting Audiences: The Ethnography of Media Consumption

Interpreting Audiences: The Ethnography of Media Consumption

Paperback

Series: Media Culture & Society, Book 8

General ReferenceGeneral Sociology

ISBN10: 0803984472
ISBN13: 9780803984479
Publisher: Sage Publications Ltd
Published: Jan 5 1994
Pages: 208
Weight: 0.53
Height: 0.37 Width: 6.26 Depth: 9.18
Language: English
In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

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General Sociology