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Internet Memes and Society: Social, Cultural, and Political Contexts
Hardcover
Series: Routledge Advances in Internationalizing Media Studies
General ComputersGeneral Political ScienceGeneral Sociology
ISBN13: 9781138602786
Publisher: Routledge
Published: Mar 26 2019
Pages: 204
Weight: 0.95
Height: 0.70 Width: 6.00 Depth: 9.10
Language: English
This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States.
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