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Innovation Management: Transforming Creative Ideas into Viable Products and Services
Paperback
Business GeneralGeneral Sociology
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ISBN10: 1798486121
ISBN13: 9781798486122
Publisher: Independently Published
Published: Mar 1 2019
Pages: 270
Weight: 1.11
Height: 0.70 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9781798486122
Publisher: Independently Published
Published: Mar 1 2019
Pages: 270
Weight: 1.11
Height: 0.70 Width: 6.00 Depth: 9.00
Language: English
Turn ideas into tangible results with effective innovation management.
In today's rapidly changing market, innovation is essential for business growth and competitiveness. This book offers a practical and multidisciplinary guide authored by an expert with over 30 years of experience in innovation management and marketing planning. Discover how to:
In today's rapidly changing market, innovation is essential for business growth and competitiveness. This book offers a practical and multidisciplinary guide authored by an expert with over 30 years of experience in innovation management and marketing planning. Discover how to:
- Avoid wasting time and resources on wrong decisions
- Develop strategies to launch innovations with minimal risk
- Manage teams and processes to increase success rates
- Transform creative ideas into profitable and sustainable solutions
✔ Managers, entrepreneurs, and consultants
✔ University students and professors in business and innovation
✔ Professionals aiming to innovate assertively and strategically Innovation is no longer a competitive advantage - it's a survival requirement. Master the process to reduce risks and accelerate your success.
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