Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion

Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion

Chitando, Ezra

Hardcover

Series: Bloomsbury Studies in Black Religion and Cultures

General ChristianityGeneral Sociology

ISBN10: 135017601X
ISBN13: 9781350176010
Publisher: Bloomsbury Publishing PLC
Published: Feb 11 2021
Pages: 256
Weight: 1.18
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English

Using the concept of a religious market, this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients.

Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain.

Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion.

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