Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Infinite Content: Ai, the Next Great Disruption of Media, and How to Navigate What's Coming

Infinite Content: Ai, the Next Great Disruption of Media, and How to Navigate What's Coming

Shapiro, Doug

Paperback

Business GeneralGeneral Sociology

PREORDER - Expected ship date June 22, 2027

ISBN10: 026206331X
ISBN13: 9780262063319
Publisher: MIT Press
Published: Jun 22 2027
Pages: 368
Language: English
The internet changed how media is distributed and GenAI will change what media is. A crucial guide to what comes next.

The internet eliminated one of media's two foundational barriers to entry: distribution. By making it functionally free to move bits anywhere the network reaches, it upended the entire media value chain and triggered two decades of fragmentation, disintermediation, price deflation, globalization, and value destruction for incumbents--from music to print to Hollywood. GenAI is about to do the same to the other foundational barrier: creation. As the cost to make the bits also approaches zero, the implications will be equally profound, and probably more so. The disruption of distribution changed how media is transmitted and consumed; the disruption of creation will change what it is.

Infinite Content is a guide to navigating this next disruption. Doug Shapiro, a seasoned media executive and thought leader, provides a framework for understanding the current state of media. He lays out why the current chaotic state of media is a direct consequence of the disruption of distribution triggered by the internet; explains GenAI technology from first principles and why it is so well suited to media; constructs scenarios for how GenAI disruption could play out; maps where value migrates; and closes with concrete principles for navigating the most consequential transition of our times.

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