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India and the It Revolution: Networks of Global Culture

India and the It Revolution: Networks of Global Culture

Paperback

Business GeneralEconomicsGeneral Computers

ISBN10: 1349519944
ISBN13: 9781349519941
Publisher: Palgrave
Published: Jan 1 2004
Pages: 202
Weight: 0.62
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
The 'Indian Techie' has become a global icon, taking its place alongside McDonalds and MTV as one of the key symbols of contemporary globalization. India and the IT Revolution explores the contemporary emergence of cosmopolitan, high-tech India as marking the arrival of a truly global cyberculture. It argues against the notion that globalization is a process of 'Westernization', which radiates out unilaterally from the core, imposing itself upon a passive, backward periphery. Instead, it conceives of global culture as a dynamic, innovative network, which proceeds primarily from its edges.

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