Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Improving Consumer Engagement in Digital Marketing Through Cognitive AI

Improving Consumer Engagement in Digital Marketing Through Cognitive AI

Nozari, Hamed
Samadi, Sepideh
Kalogeras, Stavroula

Paperback

Business GeneralInvesting & FinanceGeneral Computers

ISBN13: 9798337337760
Publisher: IGI Global
Published: Sep 30 2025
Pages: 418
Weight: 1.59
Height: 0.85 Width: 7.00 Depth: 10.00
Language: English
In this rapidly evolving landscape of digital marketing, consumer engagement has become a critical determinant of brand success and customer loyalty. Traditional marketing strategies are no longer sufficient to meet the growing demand for personalized, real-time interaction. AI, natural language processing, machine learning, and predictive analytics offer powerful tools to enhance consumer engagement. By enabling deeper insights into consumer behavior, preferences, and intent, cognitive AI allows marketers to deliver more relevant and meaningful experiences across digital channels. Improving Consumer Engagement in Digital Marketing Through Cognitive AI explores the role of cognitive AI in digital marketing, focusing on intelligent systems for consumer behavior. It examines the improvement of customer experiences for higher conversion rates and improved data-driven decision-making. Covering topics such as AI, consumer behavior, and digital marketing, this book is an excellent resource for marketing professionals, business owners, researchers, and scientists.

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