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Imperial Persuaders: Images of Africa and Asia in British Advertising
Paperback
Series: Studies in Imperialism, Book 46
AccountingGeneral World HistoryBritish History
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ISBN10: 0719063795
ISBN13: 9780719063794
Publisher: Manchester Univ Pr
Published: Aug 21 2003
Pages: 234
Weight: 0.84
Height: 0.53 Width: 6.02 Depth: 9.42
Language: English
ISBN13: 9780719063794
Publisher: Manchester Univ Pr
Published: Aug 21 2003
Pages: 234
Weight: 0.84
Height: 0.53 Width: 6.02 Depth: 9.42
Language: English
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
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