Sign-In
Cart
How Nissan Almost Collapsed an Inspiring History
Paperback
Series: Discover Something New Everyday, Book 24
Technology & EngineeringAutomobiles
Publisher: Independently Published
Published: Aug 15 2026
Pages: 164
Weight: 0.50
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
How does one of Japan's most respected car companies go from global success to standing only weeks away from bankruptcy?
Nissan had everything a great automotive company was supposed to have.
Decades of engineering experience. International racing victories. Famous sports cars. Loyal customers. Global factories. Thousands of skilled employees. A name deeply connected to Japanese industrial pride.
Then something went terribly wrong.
By 1999, Nissan was buried under more than $20 billion in debt. Sales had fallen. Costs were soaring. Factories were underused. Its cars were losing the excitement that once made customers notice them. Parts of its global operation barely communicated with one another, and banks had reached the point where they were unwilling to keep lending.
How could a company this powerful get so close to disappearing?
HOW NISSAN ALMOST COLLAPSED takes you inside the decisions, missed opportunities, mounting costs, and organizational problems that slowly pushed an automotive giant toward the edge.
Discover why Nissan underestimated a major shift toward SUVs, how an explosion of models and customer options created costly manufacturing complexity, and why selling more cars could not save a company that was reportedly losing money on every vehicle it sold in the United States.
Then came the decision few could have imagined.
Nissan turned outside Japan for help.
Renault acquired 36.8 percent of the struggling company, and Carlos Ghosn arrived with an assignment that sounded almost impossible: save Nissan.
What followed included factory closures, more than 20,000 job cuts, challenges to deeply rooted corporate traditions, cross-functional teams, a renewed focus on customers, and a dramatic attempt to make Nissan profitable again.
But cutting costs was only part of the fight.
Nissan still had to answer the question that had helped create the crisis in the first place:
How do you make people want your cars again?
This book follows that journey from Datsun and racing glory to financial disaster, the Renault alliance, the Nissan Revival Plan, a return to profitability, and the bold electric-car gamble that produced the Nissan LEAF.
Perfect for readers interested in business turnarounds, automotive history, corporate leadership, Japanese industry, management failures, and the decisions that determine whether famous companies survive or disappear.
If you have ever wondered how successful companies lose their way, why smart employees can see problems without being able to stop them, or what it really takes to pull a global corporation back from the edge, this story is for you.
The Nissan badge survived. The road to survival is the story you need to read.
Get your copy today and discover how one of the world's best-known car companies came dangerously close to running out of road.
Also from
R. Bright, Alex
The Making of Submarine: Machine Built to Vanish: How Did We Learn to Live Beneath the Ocean?
R. Bright, Alex
Paperback
Hidden Power of Norway: How Her Secret Oil Wealth Transformed the Country from War-Torn to World Leader
R. Bright, Alex
Paperback
Soyuz One: The Cosmonaut Who Knew He Would Die: Why Vladimir Komarov Flew a Broken Spacecraft-and What It Cost Us All
R. Bright, Alex
Paperback
Osama Bin Laden: The Final Resting Place: Uncovering the Secrets of His Sea Burial and the Legacy of a Terror Icon
R. Bright, Alex
Paperback
The Seal Team Six That Took Down Bin Laden: Hunting the Ghost: The Operation That Brought Justice to a Shattered World
R. Bright, Alex
Paperback
How Viktor Orbán Uses Hungary's History for Political Gain: Past That Won't Die
R. Bright, Alex
Paperback
Michael Milken: Wall Street's Greatest Gamble: Junk Bonds and the High-Stakes Game That Changed Everything
R. Bright, Alex
Paperback
Also in
Automobiles
100 Years of Legends: The Official Celebration of the Le Mans 24 Hours
Davoine, Basile
Holtz, Gerard
Holtz, Julien
Hardcover
The Impossible Road Trip: An Unforgettable Journey to Past and Present Roadside Attractions in All 50 States
Dregni, Eric
Hardcover
The Hardest, Longest Race: Henry Ford and the Cross-Country Contest That Changed America
Moskowitz, Eric
Hardcover
Life After Cars: Freeing Ourselves from the Tyranny of the Automobile
Gordon, Doug
Naparstek, Aaron
Goodyear, Sarah
Hardcover
Mechanic Shop Femme's Guide to Car Ownership: Uncomplicating Cars for All of Us
Milchtein, Chaya M.
Paperback
ASE Technician Test Preparation Automotive Maintenance and Light Repair (G1)
Delmar Cengage Learning
Paperback
100 Cars That Changed the World: The Designs, Engines, and Technologies That Drive Our Imaginations
Publications International Ltd
Auto Editors of Consumer Guide
Hardcover
California DMV Driver's Handbook: Practice for the California Permit Test with 350+ Driving Questions and Answers
Prep, Discover
Paperback
Mobile Solar Power Made Easy!: Mobile 12 volt off grid solar system design and installation. RV's, Vans, Cars and boats! Do-it-yourself step by step i
Prowse, William Errol, IV
Paperback
The Race to the Future: 8,000 Miles to Paris - The Adventure That Accelerated the Twentieth Century
St Clair, Kassia
Paperback
Manual on Uniform Traffic Control Devices for Streets and Highways (MUTCD) 11th Edition, December 2023 (Complete Book, Color Print) National Standards
U S Department of Transportation
Federal Highway Administration
Paperback
The Machine That Changed the World: The Story of Lean Production-- Toyota's Secret Weapon in the Global Car Wars That Is Now Revolutionizing World Ind
Womack, James P.
Jones, Daniel T.
Roos, Daniel
Paperback
Killed by a Traffic Engineer: Shattering the Delusion That Science Underlies Our Transportation System
Marshall, Wes
Paperback
Driving the Green Book: A Road Trip Through the Living History of Black Resistance
Hall, Alvin
Paperback
Jeep, Dana & Chrysler Differentials: How to Rebuild the 8-1/4, 8-3/4, Dana 44 & 60 & AMC 20
Shepard, Larry
Paperback
Chevy Big-Block Engine Parts Interchange: The Ultimate Guide to Sourcing and Selecting Compatible Factory Parts
Baechtel, John
Paperback
CDL Study Guide 2025-2026: 6 Practice Tests and CDL Permit Prep Book [2nd Edition]
Hettinger, B.
Paperback
The Story of Classic Cars Gift Set: A Tribute to Four Automotive Icons
Codling, Stuart
Tomalin, Peter
Smith, Luke
Hardcover
Food Truck Business Guide for Beginners: Simple Strategic Plan to Build and Maintain a Successful Mobile Business
Durrant, Shaun M.
Paperback
100 Most Collectible Cars: Timeless Icons of Automotive Excellence
Publications International Ltd
Hardcover
CDL: Commercial Driver's License Truck Driver's Test, Fifth Edition: Comprehensive Subject Review + Practice
Mike Byrnes and Associates
Paperback
Backroads & Byways of Upstate New York: Drives, Day Trips, and Weekend Excursions
Smyczynski, Christine
Paperback
Understanding A3 Thinking: A Critical Component of Toyota's Pdca Management System
Sobek II, Durward K.
Smalley, Art
Hardcover
Cult of Gt-R: A True Story of Crime, Obsession and the World's Most Coveted Car
Zummallen, Ryan
Paperback
Formula 1 75 Years: At Speed with the World's Greatest Motorsport
Mann, James
Codling, Stuart
Roberts, James
Hardcover
Oklahoma Drivers Manual: Comprehensive Guide to Passing the Oklahoma Drivers Test and Safe Driving
Starcrest, Lucian
Paperback
Auto Biography: A Classic Car, an Outlaw Motorhead, and 57 Years of the American Dream
Swift, Earl
Paperback
Pennsylvania Driver's License Mastery: Ace Your Exam! 360 Practice Q&A (21 Full Tests) with Expert Tips and Detailed Explanations
Publishing, Autoadept
Paperback
Corvette: The Photographic History of a Legendary Sports Car
Publications International Ltd
Hardcover
Hypercars: Ultimate Innovation, Engineering, and Performance
Publications International Ltd
Hardcover
Designing Dreams: Essays on the Inside Story of Gm, Harley Earl and America's Golden Automotive Age
Ruzzin, Dick
Hardcover
Classic Cars: 60 Years of Driving Excellence
Publications International Ltd
Auto Editors of Consumer Guide
Hardcover
Inglés Fluido para Camioneros: Aprende el Inglés que Todo Camionero Necesita en Estados Unidos
Lamar, Juancho
Paperback
The Great Driving Right Show: Cars, Crisis, and the Rise of Fossil Fascism
The Zetkin Collective
Callison, William
Edwards, George
Paperback
Shelby American: The Renegades Who Built the Cars, Won the Races, and Lived the Legend
Lerner, Preston
Hardcover
Private Pilot Oral Exam Prep Handbook: A Complete Guide to FAA Checkride Preparation
Federal Aviation Administration (FAA)
U S Department of Transportation
Paperback