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How Digital Communication Technology Shapes Markets: Redefining Competition, Building Cooperation

How Digital Communication Technology Shapes Markets: Redefining Competition, Building Cooperation

Hardcover

Series: Palgrave Advances in the Economics of Innovation and Technol

Business GeneralEconomicsGeneral Science

ISBN10: 3319472496
ISBN13: 9783319472492
Publisher: Palgrave Macmillan
Published: Dec 15 2016
Pages: 151
Weight: 0.74
Height: 0.60 Width: 6.28 Depth: 8.57
Language: English
This Palgrave Pivot explores how communication technology such as the Internet has changed the nature of trade, focusing especially on economy-wide reductions in company size (granularity) and the role of retailers (disintermediation). By increasing access to comparative data, influencing conceptions of time, and reducing the number of intermediaries between creator and consumer, technological connectivity is changing the very definition of competition. In the new network economy, disintermediation and granularity are turning cooperative information gathering and sharing into a vital market institution.

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