Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How Consumer Culture Controls Our Kids: Cashing in on Conformity

How Consumer Culture Controls Our Kids: Cashing in on Conformity

Hill, Jennifer

Hardcover

Series: Childhood in America

AnthropologyGeneral SociologyWomen's Studies

ISBN10: 1440834822
ISBN13: 9781440834820
Publisher: Praeger
Published: Nov 2 2015
Pages: 288
Weight: 1.30
Height: 0.90 Width: 6.10 Depth: 9.40
Language: English

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they need to be valued and value themselves.

In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children--from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors.

The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being.

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