Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How to Predict What People Will Buy: The Subconscious Psychology Vital to Successful Product Design - A Marketer's Guide to the Color and Symbols of P

How to Predict What People Will Buy: The Subconscious Psychology Vital to Successful Product Design - A Marketer's Guide to the Color and Symbols of P

Cheskin, Louis

Paperback

MarketingFiction AnthologiesIndustrial Design

ISBN10: 1789871379
ISBN13: 9781789871371
Publisher: Pantianos Classics
Published: Jan 1 1957
Pages: 110
Weight: 0.38
Height: 0.26 Width: 6.00 Depth: 9.00
Language: English

Psychologist and market researcher Louis Cheskin explains how to effectively package and color goods for maximum appeal to the customer.

First published in the 1950s, this book has its basis in the many years of experience Louis Cheskin had in designing, marketing and selling products. The importance of color and imagery in achieving strong sales was discovered by Cheskin's team at the Color Research Institute; through showcasing products to focus groups of different demographics - male, female, old, young - they discovered how preferences differed. This research was borne out in product releases, with those following Cheskin's guidelines achieving better sales and being favored by more customers.

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