Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How Social Media Has Transformed Journalism: The Guardian's Digital Turning Point and Its Aftermath

How Social Media Has Transformed Journalism: The Guardian's Digital Turning Point and Its Aftermath

Papanagnou, Vaios

Hardcover

Writing InstructionGeneral Sociology

ISBN10: 3031875133
ISBN13: 9783031875137
Publisher: Palgrave MacMillan
Published: Apr 27 2025
Pages: 240
Weight: 0.99
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
This book explores the influence of social media on the transformation of institutional journalism. Grounded on a case study of The Guardian in the UK, the work is an in-depth look at how a leading news organisation navigated the challenges of the social media era. Drawing on interviews with Guardian journalists, Papanagnou demonstrates that the major change that social media effected on journalism has been the inculcation of journalists with the logic of branding. Journalists now actively brand themselves and their organisations as authoritative voices on public affairs; they emphasise their expertise in the stories they share across platforms, leveraging their reputations to establish credibility and connect with like-minded audiences.

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