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How Digital Intelligence Drives Business Growth

How Digital Intelligence Drives Business Growth

Hardcover

Series: Management for Professionals

ManagementDatabasesGeneral Computers

ISBN10: 9819942985
ISBN13: 9789819942985
Publisher: Springer Nature
Published: Nov 24 2023
Pages: 392
Weight: 1.95
Height: 1.18 Width: 6.22 Depth: 9.45
Language: English
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

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General Computers