Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The He-Man Effect: How American Toymakers Sold You Your Childhood

The He-Man Effect: How American Toymakers Sold You Your Childhood

Brown, Brian Box

Hardcover

General Graphic NovelsGeneral SociologyGeneral World History

Publisher Price: $26.99

ISBN10: 1250261406
ISBN13: 9781250261403
Publisher: First Second
Published: Jul 11 2023
Pages: 272
Weight: 1.30
Height: 1.10 Width: 6.20 Depth: 8.60
Language: English

Brian Box Brown brings history and culture to life through his comics. In his new graphic novel, he unravels how marketing that targeted children in the 1980s has shaped adults in the present.

Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?

Brian Box Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit.

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