Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Hard Sell: Advertising, Affluence and Transatlantic Relations, C. 1951-69

Hard Sell: Advertising, Affluence and Transatlantic Relations, C. 1951-69

Nixon, Sean

Paperback

Series: Studies in Popular Culture

General SociologyGeneral World History

ISBN10: 1784991058
ISBN13: 9781784991050
Publisher: Manchester Univ Pr
Published: Feb 25 2016
Pages: 240
Weight: 0.72
Height: 0.48 Width: 6.14 Depth: 9.21
Language: English

Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer.

Now available in paperback, Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising's relationship to the social changes associated with growing prosperity.

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