Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Eastin, Matthew S.
Daugherty, Terry
Burns, Neal M.

Hardcover

Series: Handbook of Research On...

AccountingGeneral Computers

ISBN10: 1605667927
ISBN13: 9781605667928
Publisher: Igi Global Scientific Publishing
Published: Jul 31 2010
Pages: 772
Weight: 4.63
Height: 1.80 Width: 8.70 Depth: 11.20
Language: English
The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

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