Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Ozgen, Ozlen

Hardcover

General ComputersGeneral Sociology

ISBN10: 1522584919
ISBN13: 9781522584919
Publisher: Igi Global Scientific Publishing
Published: May 15 2019
Pages: 550
Weight: 3.10
Height: 1.06 Width: 8.50 Depth: 11.00
Language: English
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Also in

General Sociology

View All