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A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies

A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies

Paperback

Business of WritingGeneral Sociology

ISBN10: 1138492922
ISBN13: 9781138492929
Publisher: Routledge
Published: Dec 30 2020
Pages: 512
Weight: 1.90
Height: 1.07 Width: 6.85 Depth: 9.69
Language: English

Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.

The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research.

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