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Growing Up Digital: The Rise of the Net Generation
Paperback
General ComputersGeneral Sociology
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ISBN10: 0071347984
ISBN13: 9780071347983
Publisher: McGraw-Hill
Published: Sep 5 2000
Pages: 352
Weight: 1.16
Height: 0.86 Width: 6.01 Depth: 9.10
Language: English
ISBN13: 9780071347983
Publisher: McGraw-Hill
Published: Sep 5 2000
Pages: 352
Weight: 1.16
Height: 0.86 Width: 6.01 Depth: 9.10
Language: English
This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.
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