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Grassroots-Campaigning
Paperback
General ReferenceGeneral Political ScienceGeneral Sociology
ISBN13: 9783531162621
Publisher: Springer vs
Published: Nov 22 2012
Pages: 281
Weight: 0.82
Height: 0.62 Width: 5.90 Depth: 8.26
Language: German
Grassroots-Campaigning ist ein neues Instrument für Politik, Wirtschaft und Organisationen, um Wähler, Kunden und Mitglieder auf andere Weise zu mobilisieren und zu binden. In diesem Buch werden alle Facetten des Grassroots-Campaigning dargestellt: Grundkonzepte und Stand der Forschung, die einzelnen Anwendungsbereiche und Instrumente, die Voraussetzungen und Probleme.
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