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Goin' Viral: Uncontrollable Black Performance
Hardcover
Series: New Black Studies
Black American StudiesFilm StudiesWomen's Studies
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ISBN13: 9780252046643
Publisher: University of Illinois Press
Published: Jul 22 2025
Pages: 296
Weight: 1.71
Height: 1.00 Width: 6.20 Depth: 9.40
Language: English
Peoples's analysis ranges from abolitionist and proslavery visual culture to Do the Right Thing to Bed Intruder Song and the cellphone video of Derrion Albert's murder. After identifying these moments, he considers how performances go viral in Black ways. He also thinks through the ways Black virality circulates ideas that materially affect Black life. As he shows, an interacting person's vulnerability to racialized gender and racialized sexuality knowledge inspires how they spread a performance. Non-iconic elements of viral moments reveal hard-to-find nuances of Black life while the artists and others represented in viral moments promote both collective and individual liberation by harnessing their visibility and audibility.
Rigorous and expansive, Goin' Viral uses Black virality as a new way to understand and frame Black performances.
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