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Global Media Giants
Paperback
Business GeneralGeneral ReferenceGeneral Sociology
ISBN13: 9781138927711
Publisher: Routledge
Published: Jul 11 2016
Pages: 496
Weight: 1.95
Height: 1.00 Width: 7.00 Depth: 9.90
Language: English
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
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