Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Growth Engineering: How to Build Systems That Drive Product Success in an Ai-Driven World

Growth Engineering: How to Build Systems That Drive Product Success in an Ai-Driven World

Okonkwo, Rita

Paperback

General ComputersProgramming

ISBN10: 1394378467
ISBN13: 9781394378463
Publisher: Wiley
Published: Apr 21 2026
Pages: 208
Weight: 0.67
Height: 0.43 Width: 7.43 Depth: 9.20
Language: English

Build software that users actually use with proven growth-oriented software development strategies

In Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World, experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone interested in building tech products that scale organically through smart technical choices.

You'll learn how clean architecture, thoughtful instrumentation, and experimentation frameworks directly influence growth outcomes. With a focus on practical systems and real-world decision-making, this book shows how to build software that gains traction, drives engagement, and supports continuous iteration.

You'll learn all about key growth engineering strategies like feature flighting, data-driven experimentation, logging, and metrics tracking. You'll find real-world case studies that break down design systems that support rapid iteration, and data-based product decision-making.

Inside the book:

  • Why growth engineering matters and how engineers can get directly involved in it
  • Experimentation strategies, including controlled rollouts and effective A/B testing techniques
  • How to build scalable data pipelines and integrate real-time analytics
  • Ways to create a growth-first engineering culture, generating faster iterations without sacrificing quality

Perfect for software engineers, product managers, and developers interested in building products that users love, Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World is a must-read for entrepreneurs, founders, and other technology business leaders ready to discover how to consistently create commercially successful software.

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