Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

Iannuzzi, Al

Paperback

Business GeneralMarketingEnvironmental Studies

Currently unavailable to order

ISBN10: 1138746894
ISBN13: 9781138746893
Publisher: Crc Pr Inc
Published: Aug 9 2017
Pages: 250
Weight: 0.85
Height: 0.58 Width: 6.14 Depth: 9.21
Language: English

Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method.

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Environmental Studies

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