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Gramsci and Media Literacy: Critically Thinking about TV and the Movies
Hardcover
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ISBN10: 1793619859
ISBN13: 9781793619853
Publisher: Lexington Books
Published: May 11 2021
Pages: 148
Weight: 0.86
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9781793619853
Publisher: Lexington Books
Published: May 11 2021
Pages: 148
Weight: 0.86
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci's theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today's mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.
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