Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Government Public Relations: A Reader

Government Public Relations: A Reader

Lee, Mordecai

Paperback

Series: Public Administration and Public Policy, Book 136

MarketingGeneral Political Science

ISBN10: 1420062778
ISBN13: 9781420062779
Publisher: Routledge
Published: Nov 1 2007
Pages: 454
Weight: 1.75
Height: 0.94 Width: 7.11 Depth: 9.99
Language: English
Addressing the theory, practice, and context of government public relations, this book stresses the importance, value, and use of public relations as a tool to advance the goals of government. Each section begins with an introductory overview and ends with a list of discussion questions and additional readings. Describing the discrete purposes of public relations to make their benefit and application more tangible, topics include media relations, public reporting, responsiveness, and outreach, as well as the integral role of PR in crisis management. The last section summarizes the overall themes along with future influences such as globalization and e-reporting. An extensive appendix consists of an annotated bibliography of the historical literature.

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General Political Science

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