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Google ADS For Beginners: Google Ads Explained So Simply a 5-Year-Old Could Set Up a Winning Campaign
Paperback
Series: Coding for Non-Coders, Book 1
Business GeneralGeneral Computers
Publisher: Independently Published
Published: Jul 21 2026
Pages: 104
Weight: 0.33
Height: 0.22 Width: 6.00 Depth: 9.00
Language: English
Most small business owners sit down at the Google Ads dashboard, get overwhelmed by jargon, set up a generic campaign, and watch their hard-earned money drain away on useless clicks. Written by former Google Ads insider Dave Shwarma, this step-by-step guide cuts through the clutter to show you how to build a campaign that actually earns its keep-no marketing degree required.
Drawing on nearly a decade of experience reviewing thousands of advertiser accounts inside Google, Shwarma translates complex advertising algorithms into plain, simple instructions. Follow along as he walks you through a complete, real-world campaign build-from a blank account to a profitable, live system.
Inside Google Ads for Beginners, you will learn:
- The Break-Even Formula: How to calculate your exact numbers before spending a single penny so you never run a campaign at a loss.
- Auction Mechanics Decoded: How Quality Score works and how a smaller business can consistently beat higher-bidding competitors for top search spots.
- Precision Targeting & Match Types: How to master Exact, Phrase, and Broad match-and how to use Negative Keywords to block wasted ad spend on irrelevant searches.
- High-Converting RSA Copy & AI Prompts: How to craft compelling Responsive Search Ads using structured AI copy frameworks that pull in qualified buyers.
- Smart Bidding & Conversion Tracking: Step-by-step instructions for setting up Google Tags, tracking phone calls and form fills, and leveraging automated Target CPA strategies.
- Ongoing Optimization Habits: How to use the Search Terms Report to scale winning ad groups safely and prune non-performing keywords week after week.
Whether you run a local trade business, offer professional services, or manage an online store, this book gives you the exact blueprint to take control of your advertising, eliminate wasted spend, and drive a steady stream of ready-to-buy customers to your business.
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