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Globalization, Development and the Mass Media

Globalization, Development and the Mass Media

Paperback

Series: Media Culture & Society

General Political ScienceGeneral Sociology

ISBN10: 0761961623
ISBN13: 9780761961628
Publisher: Sage Publications Ltd
Published: Nov 20 2007
Pages: 264
Weight: 1.01
Height: 0.66 Width: 6.88 Depth: 9.43
Language: English
Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.

It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication.

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General Sociology