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Global Political Marketing

Global Political Marketing

Paperback

Series: Routledge Research in Political Communication

General Political ScienceMusic Reference

ISBN10: 041550046X
ISBN13: 9780415500463
Publisher: Routledge
Published: Sep 15 2011
Pages: 320
Weight: 1.00
Height: 0.67 Width: 6.14 Depth: 9.21
Language: English

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

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General Political Science