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Global Content Strategy: A Primer

Global Content Strategy: A Primer

Paperback

Technology & EngineeringGeneral Computers

ISBN10: 1937434400
ISBN13: 9781937434403
Publisher: XML Press
Published: Oct 13 2014
Pages: 100
Weight: 0.37
Height: 0.27 Width: 5.50 Depth: 8.50
Language: English
When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.

Because of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content.

Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.

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