• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Global Capital, Local Culture: Transnational Media Corporations in China

Global Capital, Local Culture: Transnational Media Corporations in China

Hardcover

Series: Popular Culture and Everyday Life, Book 16

Film StudiesGeneral SociologyPlays

Currently unavailable to order

ISBN10: 0820495018
ISBN13: 9780820495019
Publisher: Peter Lang Us
Published: Jul 23 2008
Pages: 208
Weight: 1.38
Height: 0.56 Width: 7.00 Depth: 10.00
Language: English
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Also from

Miller, Toby

Also in

General Sociology