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Girlhood on Disney Channel: Branding, Celebrity, and Femininity

Girlhood on Disney Channel: Branding, Celebrity, and Femininity

Hardcover

Series: Routledge Advances in Television Studies

General SociologyWomen's Studies

ISBN10: 1138947989
ISBN13: 9781138947986
Publisher: Routledge
Published: Mar 10 2017
Pages: 224
Weight: 1.07
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English

This book includes analyses of Disney Channel programming, as well as Disney corporate reports and executive statements, and Disney Channel stars' performances, promotional appearances, media production, philanthropic efforts, and entrepreneurism. Examining these texts, performances, activities, and personae, it considers the ways in which they reproduce celebrity, visibility, and feminine performativity as central to successful twenty-first century girlhood.

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General Sociology