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Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
Audio Book
Business GeneralInvesting & FinanceComputer Security
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Publisher: Ascent Audio
Published: Aug 23 2022
Language: English
This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans.
Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
2 different editions
Also available
Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
Stringfield, Jonathan
Hardcover
Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
Stringfield, Jonathan
Audio Book
Also from
Stringfield, Jonathan
Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
Stringfield, Jonathan
Hardcover
Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
Stringfield, Jonathan
Audio Book
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