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Wirkungen öffentlicher Sensibilisierungskampagnen: Analyse des Themas Trinkwasser in ausgewählten ländlichen Stadtteilen von MedellÃn (Kolumbien)
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ISBN10: 3842894015
ISBN13: 9783842894013
Publisher: Diplomica Verlag
Published: Mar 26 2013
Pages: 104
Weight: 0.29
Height: 0.22 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783842894013
Publisher: Diplomica Verlag
Published: Mar 26 2013
Pages: 104
Weight: 0.29
Height: 0.22 Width: 5.83 Depth: 8.27
Language: German
Sensibilisierungskampagnen sind wichtige Bestandteile von Programmen öffentlicher Institutionen, um soziale Ideen und Verhaltensweisen zu verbreiten. Da sich die Evaluationen dieser Programme auf die Zielerreichung begrenzen, sind die Wirkungen der durchgeführten Kampagnen kaum analysiert. In dieser Studie wird eine Methodologie zur ex-post-Identifizierung von Wirkungen öffentlicher Sensibilisierungskampagnen entwickelt. Als Fallbeispiel dienen Sensibilisierungskampagnen zur verstärkten Nutzung von Trinkwasser in ländlichen Stadtteilen von MedellÃn, in Kolumbien. Die Kampagnen werden ohne Evaluation durchgeführt, um in diesen Räumen den bisherigen Rohwasserkonsum zugunsten des Konsums von Trinkwasser aufzugeben. Dennoch gibt es immer noch Rohwasserkonsum. Durch Leitfadeninterviews wurde der Wissensstand und die Wahrnehmung der Zielgruppen hinsichtlich der Sensibilisierungskampagnen erhoben, um den Zusammenhang zwischen dem Grund für den Roh- oder Trinkwasserkonsum und den Sensibilisierungskampagnen festzustellen und die Wirkungen der Sensibilisierungskampagnen zu identifizieren.
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