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Was macht eine erfolgsversprechende Werbung aus? Lehrprobe im Fach Deutsch am Gymnasium
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ISBN10: 3668198276
ISBN13: 9783668198272
Publisher: Grin Verlag
Published: Apr 15 2016
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668198272
Publisher: Grin Verlag
Published: Apr 15 2016
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Unterrichtsentwurf aus dem Jahr 2010 im Fachbereich Didaktik für das Fach Deutsch - Pädagogik, Sprachwissenschaft, Note: 1, Sprache: Deutsch, Abstract: In der UE geht es um die Werbung in Printmedien, genauer gesagt um Werbeanzeigen in Zeitschriften oder Magazinen. Die SuS sollen in dieser Stunde eigene Werbekonzepte entwerfen. Dafür brauchen sie grundlegende Kenntnisse über die Funktion, Gestaltung und Wirkungsweisen von Werbung. Lerngegenstand dieser Stunde ist die Erschlie ung dessen, was eine erfolgreiche Werbung ausmacht. Werbung ist ein komplexes Thema, mit dem wir alltäglich konfrontiert werden, ob in Supermärkten, auf den Stra en oder zu Hause vor dem Fernseher. Werbung ist überall. Es gibt verschiedene Werbeformen und verschiedene Werbeträger, die mit vielfältigen sprachlichen, visuellen, akustischen und/oder audiovisuellen Gestaltungsmitteln arbeiten.
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